Why this is the best Christmas film since Die Hard

Luke Walton, film producer and project director for The Pitch (enterthepitch.com) gives us his take on which non-Christmassy films might appeal to people who would identify as Bible Indifferent – represented by 23 per cent of the UK population. They are unlikely to show interest in any Bible-themed films, but they might just come across Bible themes in the films they do watch.

Find out more about the Bible Indifferent personas.

Find out more about all the Bible personas.