Meet your neighbours!

From our research, we’ve been able to map the spiritual ground in England and Wales based on eight distinct spiritual types or personas. We’ve badged them on the basis of their attitude to the Bible, ranging from ‘Bible Loving’ at one end to ‘Bible Dismissive’ at the other – with a complex range of attitudes in between. We’ll let them introduce themselves...

Bible Loving

'This book brings life! Now, how can I better share it with others?'

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Bible Infrequent

'I want to make it a bigger part of my life, but I'm not sure how to make sense of it.'

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Bible Conflicted

'I'm not sure what I think about it, to be honest. Convince me.'

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Bible Uncertain

'I can see it might have potential, but I'm not sure it has much to say to me.'

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Bible Nostalgic

'I like the idea that it's still there, but can it be made relevant to the next generation?'

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Bible Cultural

'It's like Nelson's Column – part of our history, but it doesn't affect my life.'

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Bible Indifferent

'I just don't care about it. I can't see why it's worth my time or energy.'

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Bible Dismissive

'I'm not going to base my life on ancient myths and legends. The Bible has no kind of authority for me.'

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